About

I believe that design needs to be functional and serve to fulfil main business goals. I enjoy transforming tricky problems into engaging solutions to create meaningful designs.

SUPERPOWERS

Invincible UX creator
Queen of composition and details
Visual branding enthusiast

KEY SKILLS

UI/UX Design
Team Leadership
Art Direction
Graphic Design
Branding and Identity
Illustration
Freehand Drawing

PROFESSIONAL

EXPERIENCE:

DIGITAL ART-DIRECTOR
VMLY&R COMMERCE, Moscow
2021 – present

·      Created 20+ consumer online activities and games for dark market brands. Helped increase average time on page (by 45%), return and engagement rate.

·      Developed online entertainments for alcohol brands Johnny Walker, Captain Morgan, Singleton (featured on marketplaces). 30% increase in sales during the period.

·      Created an innovative web platform for DUNHILL using WebGL technology that allows the user to immerse into the brand’s world via the website. 3758 consumers shared the link, which was a breakthrough for a tobacco brand.

·      Supervised and motivated the design team to show best results creating visually appealing, user-friendly and focused on details web pages in Figma and Adobe Creative Suite. Was accountable for the creative success and empowered the whole team to multitask multiple projects.

·      Coordinated web developers to achieve visual and functional result that complied with the creative idea and client’s expectations. Made the production process more efficient. Returned to timeline and compliance targets, ahead of schedule.

·      Negotiated with clients to present new ideas, initiate new digital activities and find ways to modify the existing web pages. Increased the number of satisfied clients.

SENIOR INTERACTIVE DESIGNER
GEOMETRY GLOBAL, Moscow
2016 – 2021

·      In partnership with Art Director, developed original ideas for various design elements and deliverables that were consistent throughout all formats: digital, print content and events. Improved and built global brand-design systems.

·      Designed adaptive landing pages for popular events according to user-friendly, smart, intuitive connections between cultural, social, and design trends. Helped the whole creative team to reach higher level of visual language.

·      Collaborated with strategy team and UI analysts to iterate wireframes and build great customer experiences aligned with the brand standards and vision.

·      Analysed and updated layouts, wireframes, assets, typography, optimised content to drive ever-improving levels of consumer engagement. The average time users spent on the websites has doubled.

ART DIRECTOR
REKANA ADVERTISING AGENCY, Moscow
2014 – 2016

·      Ideated and led building, refining, and implementing new brands across all aspects of business. Boosted brand awareness up to 50% and attracted new clients to the agency.

·      Presented ideas and decks at all stages of projects to clients. Turned part-time cooperation into a permanent one.

·      Led and strengthened Design team delivering results in brand-design projects for clients, in healthcare, development, e-commerce, furniture producing.

SENIOR DESIGNER
REKANA ADVERTISING AGENCY, Moscow
2012 – 2014

· Created Brand Design Systems, Style-guides, Web Guide-books to implement storytelling tools for clients.

· Designed and iterated wireframes, interactive prototypes and infographic. Adjusted all layouts to pixel-perfect level.

GRAPHIC DESIGNER
MEDIA STORM, Moscow
2011 – 2012

· Created key-visuals for big outdoor campaigns. Produced logos, illustrations and all kinds of print materials, including prepress in multitask mode. Illustrated storyboards for broadcast ads. Pivoted quickly from one project to another without losing sight of bigger goals.

Two-year Art-direction program,
British Higher School of Art & Design

EDUCATION:

Bachelor’s degree at Graphic Design,
Russian State Social University.

EDUCATION:

Bachelor’s degree at Advertising,
Moscow Academy for Humanities and Social Studies

ADDITIONAL